Products and brands stories

How Nestlé builds brands that last

Being known doesn't get a brand chosen. Being the 'must have' choice does. With more than 30 "billionaire" brands, including KitKat, Maggi, Milo, NAN, Nescafé, Nespresso and Purina, Nestlé has one of the strongest portfolios in the industry. But in a world of faster-changing consumer expectations, brand strength must be earned every day.

David Rennie, Head of Strategic Business Units and Marketing and Sales, explains how Nestlé is transforming its approach to brand building to accelerate growth.

Nestlé S.A. Vevey, Switzerland